2025-03-01 |
Lars Pettersson
BSC Expo 2025
Just as the Christmas holidays are drawing to a close, the first invitations to what is certainly the most epic of European motion picture business trade shows: the BSC Expo, begin to appear in your email. In addition to the February 14th – 15th Main Event itself, there are invitations to Open Houses, dinners, parties, and other special events. A particularly irresistible one is the Thursday 13th pre-BSC VIP open house at CVP’s stunning Fitzrovia showroom in Great Titchfield Street, so of course I head there straight from the airport. One of the perks of being invited to CVP’s showroom -other than all the wonderful gear on display of course- is that you can actually skip the long queues at the Expo by simply picking up your VIP badge right there at CVP. Another perk is that you get transported in style over to the venue in Battersea Park, courtesy of CVP’s charming double-decker bus!
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The 2025 BSC Expo is big enough, alright. We have to disembark the bus about two hundred yards before the Expo because there is simply too much stuff in front of us, and as usual you can’t even see the Battersea Evolution building because of the gigantic tent erected in front of it to handle wardrobe and registration. The Expo itself fills the Evolution building to capacity.
Outside the Battersea Pavilion there are always very impressive huge machines and lighting rigs parked -they are simply too big to fit anywhere else. And Panavision having the latest and the greatest of their self-ambulating telescopic cranes on display, to the right of the building, has almost become something of a tradition by now! One that catches my eye immediately is the PANAVIPER, a Paul Bickers special build which will allow you to set up a Supertechno crane anywhere you want in any terrain REALLY quickly… here’s how it works, you connect your Supertechno crane to the mounting plate on the Panaviper, load the thing in a sufficiently big truck and drive it to your shoot. Unload the Panaviper and drive it anywhere you want your shot, level it up and you’re ready to go. The director now wants another crane shot 100 yards away? No problem, the Panaviper drives there on its own. Now this is revolutionary if you consider driving a crane out to location, assembling it for one shot, tearing it apart and moving it for the next shot… Paul Bickers modifies these originally Italian vehicles, and he’s made 25 of them so far, they’re all over the world by now: the US Canada, Australia, even Colombia. A fun fact for us Scandinavians, is that Paul’s father worked with legendary Swedish stunt coordinator Johan Thorén on stunts in Sweden back in the day!
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Upon entering the Evolution building I’m immediately informed by BSC’s own Audra Marshall that there will be an important award handed out shortly: this is the VIP Thursday special opening after all. And… to paraphrase Alfred Hitchcock’s ”cinema is life with the dull bits cut out!” …So let’s cut straight to the chase! The BSC awards were handed out at a ceremony recently, but since one important -perhaps the most important?- winner was unable to attend at that time, a decision was made to hand over the award here at the Expo.
Former BSC President Mike Eley BSC handles the honors of presenting Lol Crawley BSC with the BSC Award for Best Cinematography in a Theatrical Feature in recognition of his stellar cinematography on the celebrated new 2024 film ”The Brutalist”. And just a couple of days later Crawley also won a BAFTA for the same film! This is Crawley’s third feature collaboration with director Brady Corbet and he’s shot all three of them on KODAK 35mm film. He’s not in this picture, but Roger Harlow was also present at the ceremony, since Cinelab sponsored the award.
In fact, if one trend can be found at the 2025 Expo, it’s that analog film is definitely coming back in a big way -a comforting notion to an old film buff. There are traditional analogue cameras throughout the entire exhibition area: 65mm, 35mm and even 8mm cameras. And although Lol Crawley didn’t exactly shoot ”The Brutalist” on super eight, there still is an ’eight’ in there, as he used the eight perf 35mm Vistavision format, to create dramatic visual impact.
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And bona fide Super-8 is actually very much a presence here at the Expo as well, if you can believe it! ”Reinventing Super-8!” is the slogan in the On8mil Inc booth. Edmund Ward and Aleks Golis are here to represent the company, and boiled down to it’s essence, their mission is to make Super-8 more economically viable, by revolutionizing Kodak’s classic Super-8 cassette. Since the birth of the format in the early 1960s, the cassette has always been a disposable item, which is of course, totally anathema to how things are done in 16 or 35mm, where film cassettes are high-precision pieces of equipment that cost and arm and a leg. Edmund and Aleks want to bring this thinking to the world of Super-8 as well, so that the customer only pays for the raw stock, and not also for a fairly intricate cassette which is simply discarded when the film is developed.
They have in their booth the legendary Danish Logmar camera, built in only a very small series, and footage from which has to be seen to be believed! And they also have the equally legendary -because it’s been so long in development- new Kodak Super-8 camera! It’s already available for purchase in the US, and in the UK you can now get on the list to buy one, once they are released this side of the Atlantic. It’s assembled in Canada and it’s been a long time in the making and has gone through a few iterations, but now it’s finally here.
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A super 8 camera also catches my eye in the booth belonging to IFM, the Istanbul Film Studios company. Mel Finn, Managing Director of IFM’s London-based UK operations, is kind enough to give me a little briefing on what IFM do. The company was founded in 2009 in Istanbul Turkey, and the London operation was added 2 years ago. IFM have a big film studio in Istanbul and they are a Production Company as well as a Rental House both at the same time. A unique strength they offer their clients is that they have a complete equal inventory of everything both in London and Istanbul. So: two of everything, just like Noah’s Ark in the Bible! Therefore, for clients there’s no waiting around for things to be shipped from one office to the other: everything’s in stock both in London and Istanbul at the same time.
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Moving on to the lighter side of things (oh, I know I shouldn’t have done that…) we learned at Camerimage back in November that the Nanlux Evoke 5000B would be available 1st quarter 2025, and sure enough, the Chinese lighting specialists are going great guns and the brand new Evoke 5000B LED light is the centerpiece in their booth. Risa Zhu and Camel Luo very enthusiastically demonstrate this new powerhouse of a bi-color LED spotlight, which has been very well received by the marketplace and starts shipping next month.
The Nanlux Evoke 5000B is built around the new NEBULA B4 Light Engine integrating 4 LED chips white light, offering green/magenta adjustment capability, and boasting a light output similar to a 9000 watt HMI, say for instance the ARRI M90. It’s an all-in-one high-strength magnesium alloy design with power supply and control unit built into the light head -no extra power unit is needed. It’s IP66 rated, which means it can handle rain, and even a storm(!) The all-new balancing feature is very nifty and all the old accessories are compatible with the Evoke 5000B. The light head only weighs 43 kgs and is designed to be stackable, resulting in minimum footprint for storage and transportation.
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Remember the Easyrig mike boom? Here at the Expo Easyrig’s Pontus Jonsson demonstrates an alternative use for it: to provide an instant extra light anywhere it’s needed, for example, during a ”walk-and-talk” shot. ”The success with our Easyrig mike boom”, Pontus explains, ”has put us in touch with a new category of customers that we’re not so used to dealing with. So we are scheduled in just a few weeks to visit a big sound technology business trade show to demonstrate this rig, and hopefully that’ll put us in touch with an even greater crowd of potential customers”.
Some would disagree of course, but I think it can be said that there aren’t really any massively game-changing new products on display at this year’s Expo. And the general impression is it doesn’t seem to bother anyone, interacting and networking seems to be more important. And one constantly learns things at the Expo. I find out you can’t really tell if a company is doing well or badly, because they’re not going to downsize to a smaller booth except in a dire emergency. The booths aren’t that expensive at the BSC Expo (compared to other trade shows) and if you ”give up” the booth you’ve always had in the past, you are not guaranteed to get it back if your situation improves. So companies hold on to their ”home turfs” at the Expo over the years. And of course this also makes it easier for the repeat visitor because you can find the various companies in the same spots year over year. A good example of someone who has been around for a while and can always be found here, would be Jeff Lawrence in the Ronford-Baker booth, as reliable and cheerful as his camera supports are sturdy. In fact, his booth is often used as a rendezvous point; ”let’s meet in half an hour in the Ronford-Baker booth”.
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And speaking of booths… in the SONY enclosure we find (left-to-right) Steve Calavitis from Camera Nordic AB, Daniel Listh, Will Newman and Sebastian Leske -all from SONY- and cinematographer Fabian Wagner ASC who is currently shooting a modest little project called ”Masters of the Universe” here in the UK
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In the Zeiss booth (left-to-right) Simeon Moni Damevski, Commander-in-chief of the Manaki Brothers Film Festival, Nigel Harvey from the company N.H. Music and Theatre Enterprises, and former IMAGO President Nigel Walters BSC all got together and shared a table for a chat.
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Most visitors seem content just meeting, greeting and communicating with their fellow human beings in general. And here we have three jolly Swedish guys to prove it! (left-to-right) Michel C. Teixeira from Moonlighting Industries, Jonas Elmqvist from Punklight AB and Pär Ekberg from Visual Stimulation Inc.
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When I said earlier that there’s a lack of really head-turning new products on display, I may have spoken prematurely, since ARRI’s new Alexa 235 -seen here in the capable hands of freelance cinematographer Sarah Tehranian- certainly qualifies in this department! Cooke unveiled their new series of lenses covering the 65mm Large Format at Camerimage last year, and now both Black Magic and Fuji are entering the market with 65mm digital cameras, so ARRI’s decision to launch a sleeker version of their 65mm flagship seems very timely indeed, and makes them nicely positioned to take advantage of the upsurge in 65mm equipment thet seems to be taking place now! The 235 is a very ambitious project for ARRI as only 100 units will be built. The camera is about one third the size of the original Alexa 65, so a useful indication of the compact form factor here, is that if it had been the classic Alexa 65, it would have obscured most of Miss Tehranian in this photo! Lenses designed for this very large format are few and far between and not easy to come by, we’re talking Leitz Thalia, Panavision and ARRI, but now with Cooke also entering the game, this will change!
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The fact that there are indeed quite a few traditional analogue film cameras placed throughout the exhibition, prompts me to check up on how Kodak and Cinelab are doing.I run into both Sam Clarke as well as Cinelab’s Adrian Bull in the Kodak booth -and the fact that the Kodak booth is really big is a promising sign!
”Every bit helps”, Adrian reflects, when I mention the pervasive celluloid theme throughout the exhibition, with even super-8 cameras everywhere.”There’s more celluloid going on right now than ever before. The projects we have lined up that are going to be shot on film… We’ve never seen anything quite like that kind of volume. We even do 35mm prints, we did 23 prints for ’Nosferatu’ for example”, Adrian smiles. And Sam Clarke concurs, ”lots of 16 and 35 mm shoots. Business is good now”.
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Hey, some catchphrases are just too funny or witty to be ignored, and Brownian Motion Inc, driving plate specialists, deserve honorary mentioning. Their slogan is ”Stitch Happens!”, a play on you-know-what… Although a quick version of their plates can be delivered to the customer almost instantly, the finished version requires more work, and a lot of stitching is involved, hence their funny tagline. And Brownian are no cheapskates, they acquire their footage with a rig that kind of looks like a big birthday cake made up of ARRI Mini LFs pointing in all directions… They better not roll over with that car…
Oh, they have a sense of humor in person as well. I am interested what brand car they’re using and I am informed, ”it’s a Mazda. It’s the lowest you can get that’s still street legal, and a lot cheaper than a Ferrari” (a Ferrari would of course certainly be low enough).
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A bit further down the aisle, ”a Blast From the Past” awaits us! Remember the Bullet-Time shots in ”The Matrix” (1998)? Those effects shots were the brainchild of legendary VFX genius John Gaeta, and they were wonderfully inventive and creative for the time, especially as they married state-of-the-art visual effects of that era with the very origins of Cinema: Eadward Muybridge’s stills camera motion analysis projects from the 1870s!
But time flies, and now John Gaeta’s brilliant work on ”The Matrix” is almost 30 years in the past. John used regular 35mm SLR stills cameras back then and now of course much more powerful imaging devices are available -but the concept remains the same.
Ian Wright from NWD Inc showcases a most impressive rig here at the expo. In fact, passers-by can have their own little Bullet-Time shot custom made and created instantly thanks to Ian’s brilliant set up! Ian’s rig is even capable of simulated frame rate. And what do we mean by that? Well, imagine the following: someone standing in front of Ian’s booth decides to jump up in the air. Now Ian’s set up is capable of simulating an almost 90° camera move around the person hanging in mid-air while time is standing still, but Ian’s rig can also simulate that -even though time seems to be standing still- time can move ever so slowly during the camera move, so the person can move just a little bit while still hanging in mid air.
And Ian proudly shows me the commentary field of a recent posting he made of his work on social media -and one of the comments was from -you guessed it- John Gaeta himself! And a most congratulatory and enthusiastic comment, it should be added!
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So finally, with all this celluloid craze throughout this year’s BSC exhibition… If you want to shoot some analogue film, where do you buy the camera? That’s easy, from this guy! Herman Verschurr, Dealer-par-Excellence in used cine equipment and based in Amsterdam. Herman has a nice booth close to the entrance of the exhibition, one you can’t help but pass by since it’s next to the BSC’s own booth, which is always, of course, filled with a lot of activity. It used to be -years ago- that super-16 was sometimes abandoned as an acquisition medium, because you got really sketchy quality on the video assist due to the small frame… But that was before Herman set things straight… He now offers stunning HD video feed from the most popular celluloid cameras, 35mm as well as 16mm.
”When I launched the idea of HD video feed from celluloid cameras everybody went ’are you crazy? Nobody’s gonna want that!’”, Herman remembers with a laugh, ”Yeah, right… until they realized what it looked like -then everybody wanted HD video feed from analogue cameras”.
Lars Pettersson FSF