ETERNA 500T ny Fujifilm

Fujifilm presenterar en helt ny filmemulsion, ETERNA 500T, som ger förbättrad skärpa med mindre korn, jämförbart med en 250 ISO film. Färgåtergivningen av hudtoner har blivit ännu bättre än tidigare och filmen har också fått en stabilare gråbalans vid både under- och överexponering. ETERNA kommer att finnas tillgänglig i början på 2005.

Fuji Photo Film U.S.A., Inc., a pioneer in digital imaging products and services is pleased to announce the introduction of a new motion picture color negative film, ETERNA500, for dramatically improved image quality. The new product was made possible through the incorporation of new technologies that have previously been unavailable in motion picture color negative films.

“In developing ETERNA500 we analyzed market trends and identified the need for high-speed films offering improved grain, consistent gray balance over a broad range from underexposure to overexposure, stable reproduction of skin tones and a film offering versatility for both traditional and digital post applications,” said Mark Murphy, Vice President of Fujifilm’s Motion Picture Products Division. According to Murphy the new film has dramatically finer grain and color reproducibility over existing E.I. 500 Tungsten balanced films. While it is an ultra-high-speed E.I.500 film, ETERNA500 provides granularity similar to that of E.I.250 films.

Features and Benefits of ETERNA500
The features of Fujifilm’s ETERNA500 offer the following benefits for cinematographers:

Superb Image Quality – Superb image quality is ensured, even in dark areas, because the grain of ETERNA500 was advanced to a level similar to that of E.I.250 films.
Stable Gray Balance – ETERNA500 ensures a stable gray balance due to the excellent linearity over the entire range from underexposure to overexposure.
Excellent Skin Tone Reproduction – ETERNA500 consistently reproduces excellent skin tones by embodying a balanced interlayer effect in each exposure range.
Excellent Sharpness – ETERNA500 offers excellent sharpness, offering favorable B/G/R sharpness balance during digital process, see “Super-Efficient DIR-Coupler Technology” below.

Technologies Behind ETERNA500
Three technological advances contributed to the product’s development.

1. “Super Nano-structured S Grain Technology,” achieves high sensitivity by controlling the microstructure of the silver-halide grain down to nanoscale.
2. “Super-Efficient DIR-Coupler Technology,” which ensures dramatically improved sharpness and color reproducibility by producing a greater interlayer effect than what can be achieved using conventional DIR couplers.
3. “Super-Efficient Coupler Technology,” which enhances sharpness by improving the color-formation efficiency of couplers, thereby reducing the thickness of the photosensitive layer.

The introduction of Fujifilm’s ETERNA500 represents the latest application of the imaging company’s precision thin-layer film coating manufacturing technology. Other products engineered using advances in this process include the films used in LCDs and flat panel displays, advanced photo papers that deliver brilliant color photos with all inkjet printers; DVD media with innovative, proprietary organic dye technology for high transfer speed and capacity; and nano-technology-based enterprise data storage tapes. Today Fujifilm invests more that 1.6 billion dollars in research and development annually – approximately 4.3 million dollars a day. The company was recently ranked among the top 100 largest global manufacturers by Industry Week and was ranked in the top ten for U.S. patents granted during the last decade.

The product is expected to be available in the U.S. in early 2005.