Hollywood Reporter fokuserar på Arri

As a company celebrating the 95th anniversary this year, ARRI is renowned for developing the technology behind motion pictures, from lights and cameras to digital imaging systems. The Hollywood Reporter recently published a feature article on ARRI’s legacy, including the company’s transition into the digital age.

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Writes journalist Carolyn Giardina,

“Top cinematographers were anxious about abandoning film. Then the iconic camera maker launched the ALEXA, and it’s everywhere, from HUGO to the next Bond movie.”

From the company’s beginnings in 1917 with film cameras to the first digital innovation with the ARRILASER recorder (whose engineers were recently honored with Academy Awards), this article highlights the history of ARRI’s many achievements, along with the legendary filmmakers who rely on these products.