Volvo Trucks – The Tower feat. Roger Alm
Här kan ni se Volvo Trucks senaste reklamfilm som våran kära kollega Jakob Ihre har plåtat. Riktigt snygg om ni frågar mig. Nedan länkar jag även en bakomfilm från inspelningen.
In the film ”The Tower”, we launch our four new trucks by stacking them on top of each other. The majestic tower drives through a mysterious landscape and on top of it you can see Roger Alm, the President of Volvo Trucks, in an unexpected role.
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Agenturmöte: Nordic Opportunities Week

Nea Harnebrandt Asphäll, Milja Rossi och jag, Ragna Jorming, hade förmånen att få vara FSF:s representanter på Nordic Opportunities Week, NOWLA, en serie möten, diskussioner och middagar för nordiska filmfotografer och producenter i Los Angeles i början av mars 2025. Som en del av programmet besökte vi agenturen Innovative Artists Agency, som representerar ”top industry professionals in film, television and commercial production”. Där träffade vi Craig Mizrahi, som höll en matnyttig genomgång av hur samarbetet med en amerikansk agent ser ut, så det här är läsning för den som skulle kunna vara intresserad av att skaffa representation och arbeta i USA.
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BSC Expo 2025
Just as the Christmas holidays are drawing to a close, the first invitations to what is certainly the most epic of European motion picture business trade shows: the BSC Expo, begin to appear in your email. In addition to the February 14th – 15th Main Event itself, there are invitations to Open Houses, dinners, parties, and other special events. A particularly irresistible one is the Thursday 13th pre-BSC VIP open house at CVP’s stunning Fitzrovia showroom in Great Titchfield Street, so of course I head there straight from the airport. One of the perks of being invited to CVP’s showroom -other than all the wonderful gear on display of course- is that you can actually skip the long queues at the Expo by simply picking up your VIP badge right there at CVP. Another perk is that you get transported in style over to the venue in Battersea Park, courtesy of CVP’s charming double-decker bus!
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Aputure launches the STORM XT52– 5200W
The battle for the brightest COB rages on. Aputure, now powered by Prolycht’s expertise, unveils the STORM XT52, claiming it to be the industry’s most powerful COB, rivaling 9000W HMIs. Featuring the BLAIR light engine, it offers a 2500-10,000K CCT range, full +/- Green adjustment, x,y color tuning, and an indigo emitter for enhanced daylight replication. Notably, no IP rating has been mentioned yet.

Nanlux unveils the Evoke 5000B
This powerhouse of a bi-color LED spotlight is built to rival 9kW HMIs and 24kW tungsten fixtures. The IP66 rated fixture has an integrated power supply and the Nebula B4 Light Engine provides a 2700K-6500K color range with Green/Magenta adjustment. Shipping starts next month, expect to see it on set soon!